APZ’s design mission is to make womenswear that celebrates the wearer and the fabrics. Designed for the woman that values all aspects of herself and her femininity, APZ clothing is created with a balance of versatility and wearability. It’s for the woman on-the-go, bustling about getting things done–in beautiful clothing.
About the Founder
Behind APZ’s creative energy is Apoorva Gupta, a Parsons School of Design, New York, graduate. Her passion to create beautiful things stems from being surrounded by good design while growing up. Work experiences with stalwarts like Michael Kors, Oscar de la Renta and Tanya Taylor further honed her design sensibilities. She participated in New York Fashion Week in 2017 to showcase her thesis collection that focused on zero waste and sustainability.
Why Choose Us
The clothing features statement making silhouettes–playful dresses and separates that meet exciting colour palettes and rich fabrics. Comfortable enough to not restrict the wearer, and beautiful enough to make one feel empowered. Each piece is handmade, ethically created and thought out in great detail–with every loop, button, seam, stitch playfully helping the garment come together.
To reduce waste, and help reduce the environmental impact of fashion, many of our items are made on order only. Keep an eye out for our small capsule of one of a kind (OOAK) clothing in limited edition styles and fabrics–almost like collectible keepsakes. Since all good things take time, so does your favourite APZ pieces. If you are curious to know how long your garment takes to make, hit us up and we can take you through it.